Brand Center

Resources for Lodges

 

Our Logo

Pennsylvania Masons logo

Primary Logo

 

The main identifying mark to be used in most cases. Often utilized on the header of a website, shirts, banners, social media, etc.

Pennsylvania Masons logo

Horizontal Logo

 

 

To be used where space restricts the use of the vertical logo. Often utilized on envelopes and other small promotional pieces.

Download Our Logos

Ex. Websites, Digital Ads, Social Media

Ex. Brochures, Newsletters, Shirts, Signage

Using Our Logo

Correct usage of the logo example in white
Correct usage of the logo example in black

Logo Variation

 

Logo can be used in white, black or select primary brand colors. Use the white version on dark backgrounds or dark images so it’s easy to see. Use the black version on light backgrounds.

Correct usage of the logo example with spacing

Safe Zone

When placing the logo, leave a margin no smaller than the “M” in “MASONS” on all sides. On collateral (ex. a shirt), when a lodge name and number or program must be listed near the logo, apply the “safe zone” principle. Place text in Proxima Nova beneath the logo, mimicking the size, font and color of the word “Pennsylvania.” Please see the full style guide below for more direction.

Square and Compass

Square and Compasses Icon

 

 

 

 

It is preferred/requested that the full “Pennsylvania Masons” logo be used on branded materials; however, the square and compasses icon can be used alone as a spot graphic. Solid color versions can be used as a watermark on a dark or light background.

Ex. Websites, Digital Ads, Social Media

Ex. Brochures, Newsletters, Shirts, Signage

Primary Brand Colors

Midnight

CMYK: 96, 84, 46, 51
RGB: 18, 35, 63
HEX: 12233e
PANTONE: 533 C

Tide

CMYK: 56, 26, 37, 1
RGB: 120, 158, 157
HEX: 789e9c
PANTONE: 5503 C

Brick

CMYK: 25, 93, 100, 20
RGB: 160, 47, 34
HEX: a02f21
PANTONE: 484 C

Parchment

CMYK: 2, 8, 9, 0
RGB: 247, 232, 224
HEX: f7e8e0
PANTONE: 7604 C

Logo Misuse

 

A strong brand is applied consistently. It is important that a logo is never altered.

 

Incorrect usage of the logo example with shadow in the background

Do not apply a drop shadow or any other effects.

 

Incorrect usage of the logo example with incorrect dimensions

Do not shrink the logo without maintaining correct proportions.

Incorrect usage of the logo example with incorrect dimensions

Do not stretch the logo without maintaining correct proportions.

Incorrect usage of the logo example with incorrect colors

Do not change the colors of the logo.

 

Incorrect usage of the logo example with "G" outside of square and compass

Do not separate or rearrange logo elements.

Incorrect usage of the logo example with red border

Do not add an outline or stoke to the logo.

 

 

Style Guide Information

Do you have questions about how to properly use our logo, fonts or other brand features?
Email us at pr@masonicvillages.org.

 

Please note, p. 6 of the Style Guide features a logo for the Grand Lodge of Pennsylvania. This logo is only to be used on official communications from the Grand Lodge of Pennsylvania, the governing body of Pennsylvania Masons, and is not available for public download.

Download and use these prepared branded items to ensure consistency throughout communication and promotional efforts.