Brand Center

Resources for Lodges

Our Logo

Pennsylvania Masons logo featuring the Square and Compasses.

Primary Logo

The main identifying mark to be used in most cases. Often utilized on the header of a website, shirts, banners, social media, etc.

Pennsylvania Masons logo featuring the Square and Compasses.

Horizontal Logo

To be used where space restricts the use of the vertical logo. Often utilized on envelopes and other small promotional pieces.

Download Our Logos

Ex. Websites, Digital Ads, Social Media

Ex. Brochures, Newsletters, Shirts, Signage

Using Our Logo

Correct usage of the Pennsylvania Masons logo example in white with a navy background.
Correct usage of the Pennsylvania Masons logo example in black

Logo Variation

Logo can be used in white, black or select primary brand colors. Use the white version on dark backgrounds or dark images so it’s easy to see. Use the black version on light backgrounds.

PA Masons Logo Safe Zone illustration.

Safe Zone

When placing the logo, leave a margin no smaller than the “M” in “MASONS” on all sides. On collateral (ex. a shirt), when a lodge name and number or program must be listed near the logo, apply the “safe zone” principle. Place text in Proxima Nova beneath the logo, mimicking the size, font and color of the word “Pennsylvania.” Please see the full style guide below for more direction.

Square and Compasses in navy, teal and red.

Square and Compasses Icon

It is preferred/requested that the full “Pennsylvania Masons” logo be used on branded materials; however, the square and compasses icon can be used alone as a spot graphic. Solid color versions can be used as a watermark on a dark or light background.

Ex. Websites, Digital Ads, Social Media

Ex. Brochures, Newsletters, Shirts, Signage

Logo Misuse

A strong brand is applied consistently. It is important that a logo is never altered.

Incorrect usage of the Pennsylvania Masons logo example with shadow in the background.

Do not apply a drop shadow or any other effects.

Incorrect usage of the Pennsylvania Masons logo example with incorrect dimensions.

Do not shrink the logo without maintaining correct proportions.

Incorrect usage of the Pennsylvania Masons logo example with incorrect dimensions.

Do not stretch the logo without maintaining correct proportions.

Incorrect usage of the Pennsylvania Masons logo example with incorrect colors

Do not change the colors of the logo.

Incorrect usage of the Pennsylvania Masons logo example with "G" outside of square and compass.

Do not separate or rearrange logo elements.

Incorrect usage of the Pennsylvania Masons logo example with red border.

Do not add an outline or stoke to the logo.

Primary Brand Colors

Midnight

CMYK: 96, 84, 46, 51
RGB: 18, 35, 63
HEX: 12233e
PANTONE: 533 C

Tide

CMYK: 56, 26, 37, 1
RGB: 120, 158, 157
HEX: 789e9c
PANTONE: 5503 C

Brick

CMYK: 25, 93, 100, 20
RGB: 160, 47, 34
HEX: a02f21
PANTONE: 484 C

Parchment

CMYK: 2, 8, 9, 0
RGB: 247, 232, 224
HEX: f7e8e0
PANTONE: 7604 C

Style Guide Information

Do you have questions about how to properly use our logo, fonts or other brand features?
Email us at pr@masonicvillages.org.

Please note, p. 6 of the Style Guide features a logo for the Grand Lodge of Pennsylvania. This logo is only to be used on official communications from the Grand Lodge of Pennsylvania, the governing body of Pennsylvania Masons, and is not available for public download.

Use prepared promotional materials to ensure consistency throughout communication and promotional efforts.

Website Guidelines

If they so choose, lodges may create a website for their members and prospective members. While website creation, content and maintenance are the responsibility of the lodge creating it, the following resources are designed to assist Pennsylvania Masons in planning and starting their lodge website.